The standard process for shippers forecasting to their contracted ocean carriers is a highly manual and time-consuming process that can be disrupted by several factors at origin or destination, such as port congestion, severe weather, customs regulations, or unexpected market events. Carrier Allocation was developed in collaboration with the largest retail shipper to create a systemic, automated process that increases forecasting accuracy and productivity. Now the platform is available to any shipper who wants to bring efficiency and optimization into their ocean planning and management.